About me

Hello, my name is Simone Ferraro and I design digital environments for human beings.

I'm a passionate design-thinker as much as an enthusiast self-taught coder & UI designer and I got a UX/IA Master Degree at IULM University in Milan, Italy.

I'm an Interaction Design Foundation (Denmark) & Architecta (Italy) member.

Besides, I really love music (I'm a former DJ, radio speaker and music journalist), photography and every form of visual art.

I started working on digital products over twelve years ago. After running my own digital agency called Nutek in Turin and after working as a UX Consultant at Zurich Insurance LTD in Milan I am now UX Architect at the BBC in London.

I enjoy working as member of a cross-functional team and I love Agile software development methods and iterative design.

To learn more about my professional skills and my works, you can also visit my LinkedIn profile or visit the good old Nutek website (italian).

For more detailed info about the projects I have been involved into please contact me directly.


Master's Degree in Information Architecture & UX Design
IULM University - Milan, Italy (2015)

Full Day Workshop
Data standards in API by the Open Data Institute and the BBC Academy - London, UK (2018)

Full Day Workshop
Introduction to Machine Learning by the Open Data Institute and the BBC Academy - London, UK (2018)

Full Day Conference
AI, Society & Media by Leverhulme Centre for the Future of Intelligence, The Alan Turing Institute and The BBC Academy- London, UK (2018)

Three Days Training
Multi Platform Strategic Innovation by BBC Academy - London, UK (2018)

Full Day Workshop
How to future by Changeist - London, UK (2018)

Full Day Workshop
Information Architecture Essentials by Andrew Hinton & Dan Klyn - Bologna, Italy (2015)

Full Day Conference
IA SUMMIT 2015. by Architecta - Bologna, Italy (2015)

BBC Academy Training - BBC Academy - London, UK

  • Unconscious Bias Training (2018)
  • Data Protection & Cyber Security (2018)

Advanced UX Courses - The Interaction Design Foundation - Copenaghen, Denmark

  • Psychology of Interaction Design (2017)
  • Conducting Usability Testing (2017)
  • Affordances: Designing Intuitive Interfaces (2016)
  • Information Visualization (2016)
  • Gestalt Psychology and Web Design (2016)
  • Mobile User Experience Design (2016)